Job Description

Marketing Manager

We're building the AI-powered future of maintenance.

UpKeep is on a mission to reinvent how the physical world runsstarting with the frontline teams who maintain it. We're the creators of the world's first AI-first CMMS (Computerized Maintenance Management System), equipping technicians and facilities teams with automation, machine learning, and predictive insights that drive operational speed, safety, and efficiency.

What started as a garage-built prototype is now a fast-scaling SaaS company, backed by Insight Partners, Emergence Capital, and Y Combinator. Over 4,000 companiesincluding Shell, Yamaha, Unilever, and Marriottrun on UpKeep to modernize their asset operations. We're leading the $30B category shift toward Asset Operations Management, where uptime, intelligence, and AI converge.

Why Join Us

• Own the AI-first transformation of an entire industry. Every feature we ship leverages AIfrom predictive work orders to sensor-driven automations. You're not just iteratingyou're pioneering how data reshapes physical operations.
• Real traction, real scale. Recognized as Gartner's #1 Facility Management solution and G2's top-rated CMMS, we've earned market leadership through product, not puff.
• A company where builders thrive. We move fast, optimize for outcomes, and give high-agency operators the autonomy to ship big things. Our culture rewards bold thinking, not bureaucracy.
• Global team, local energy. With 100+ employees across the world, we support remote-first work with deep investment in our LA HQwhere certain roles and leadership converge for rapid innovation.
• Equity and upside, not just a paycheck. Competitive comp, meaningful ownership, and benefits that support your health, focus, and long-term growth.

If you're driven by impact, energized by AI, and hungry to transform a legacy industrywe're hiring!

Position Summary

We are hiring a strategic and action-oriented Marketing Manager to lead our in-person and digital event marketing programs, as well as contributing to full-funnel campaign execution that drives measurable revenue growth. This role is ideal for a marketing generalist who thrives in fast-paced environments, is excited by experimentation, and is eager to explore the full potential of AI in accelerating execution.

You'll be responsible for identifying and executing high-impact events, webinars, and ABM initiatives that engage our target accountsfrom initial awareness to pipeline acceleration. You'll partner closely with Sales, Product Marketing, and Demand Generation to turn marketing activity into results, while building and scaling new approaches to outbound engagement, campaign delivery, and field marketing.

Success in this role requires creativity, operational excellence, cross-functional collaboration, and a hands-on attitude. If you're looking to drive meaningful business impact through event strategy, ABM integration, and AI-augmented marketing, we'd love to meet you. This is an in-office role based in Los Angeles, with an expectation to be in office three days a week.

Essential Functions and Responsibilities

• Own end-to-end logistics for events and webinarsincluding planning, promotion, registration, booth design, collateral development, and post-event follow-up
• Work closely with Sales, Product Marketing, and Customer Success to ensure unified messaging and outcomes at each event
• Partner with the Sales teams to map event and campaign strategies to account tiers and pipeline stages
• Develop pre-event, on-site, and post-event engagement strategies that support both new logo acquisition and customer expansion
• Support outbound campaign execution through collaboration with Product Marketingcreating tailored sequences, landing pages, and engagement assets
• Leverage AI tools to enhance speed, creativity, and impactsuch as summarizing research, building content drafts, or optimizing campaign assets
• Stay curious and experimental about emerging technologies that could improve marketing effectiveness
• Host and support high-impact small-format gatherings such as roundtables, customer dinners, and regional workshops
• Collaborate with partners, influencers, or industry groups to extend brand presence and credibility
• Track event and campaign ROI using tools like Salesforce, HubSpot/Marketo, and event platforms
• Analyze pipeline impact, lead quality, and feedback to continuously refine strategy and execution

Experience

• 5+ years of experience in Field Marketing, Event Marketing, Demand Generation, or Campaigns in a B2B SaaS or enterprise tech environment
• Proven track record of managing high-performing tradeshows, webinars, or campaigns that directly contributed to pipeline growth
• Strong understanding of ABM principles and sales alignment best practices
• Familiarity with hybrid/virtual event platforms and CRM/marketing automation tools (Salesforce, Pardot)
• Demonstrated comfort using AI tools or a strong interest in adopting AI into your workflow
• Excellent project management skills, attention to detail, and ability to multitask in a fast-paced, evolving environment

Desired Behaviors

• Receptive to change flexible, curious, and open to testing new strategies or tools
• Initiates action takes ownership, follows through, and focuses on driving outcomes
• Manages workload effectively prioritizes, solves problems, and meets deadlines
• Technically proficient confident working across digital tools and platforms
• Lifelong learner open to feedback and always seeking growth, especially in emerging areas like AI
• Communicates ideas clear, collaborative, and solution-oriented in both writing and conversation
• Works collaboratively builds trust and alignment across Sales, Marketing, and leadership
• Acts with integrity accountable, transparent, and aligned with UpKeep values
• Embraces innovation eager to experiment, iterate, and challenge the status quo
• Acts as a good citizen of UpKeep invested in the company's mission, values, and team success

Bonus Points

• Experience supporting full-funnel ABM programs across multiple channels
• Background in scaling programs from the ground up within a high-growth environment
• Direct experience using AI tools for marketing execution or experimentation

How to Stand Out

When applying, we encourage you to include a brief note answering one of the following prompts:

• What's a campaign or event you led that had the most impactand how did you measure it?
• Describe a creative or unconventional way you've used AI to speed up or improve your marketing work.
• What excites you most about working in a high-growth, AI-driven B2B SaaS company?

Compensation

This role will receive a competitive base salary + annual bonus + benefits + equity. A variety of factors are considered when determining someone's compensationincluding a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is $110,000 - $125,000 USD per year.

Company History & Product:

UpKeep started in a garage, where our founder Ryan taught himself to code and built the first mobile-first maintenance app. The idea was simple but powerful: put modern software in the hands of frontline techniciansand transform how maintenance gets done.

Today, UpKeep is the leading cloud-native Asset Operations Management platform, serving over 4,000 businesses worldwide across manufacturing, utilities, healthcare, and beyond. Our Industrial IoT and AI-first software helps maintenance and facilities teams streamline work, predict failures, and act fasterwith real-time insights and automation at their fingertips.

We're building for the deskless workforcethe essential workers who keep our physical world runningand arming them with the tools they deserve. In a world re-shoring manufacturing, accelerating automation, and embracing AI at scale, we're riding the next macro waveand leading the transformation of legacy maintenance into intelligent operations.

Backed by $50 million from Insight Partners, Emergence Capital, Mucker, and Y Combinator, we're not just building

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