Job Description

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JOB SUMMARY

The person in this position is responsible for supervising, implementing, and administering corporate image and property identity programs as they relate to advertising, social media, and perception through editorial, media, and community efforts.

ESSENTIAL DUTIES AND RESPONSIBILITIES

(The following statements are intended as general illustrations of the work in this class and are not all inclusive for specific positions.)

• Assists departmental management with the creative and communication of entertainment, events, promotions, rewards, and direct mail, such as email, social, TV, Radio, print, outdoor, web and paid digital
• Participates in the review and approval process of all Marketing material by copywriting, editing, and proofreading for content (i.e., spelling and grammar) and correct images
• Work with creative agency and assist with updating Hard Rock Hotel & Casino Sioux Citys website on a consistent and timely basis
• Build and sustain professional relationships with external vendors
• Assists in the interpretation, development, and supervision of internal communications to ensure that information is consistent with the efforts to promote Hard Rock Hotel & Casino Sioux Citys image.
• Collaborate and engage in meetings to discuss agenda with internal teams as well as reoccurring calls/meetings with contracted agencies.
• Coordinates and assists in execution of photo shoots and film shoots on property.
• Work with the Marketing Team on execution of social media strategies through various platforms including but not limited to Facebook, Twitter, Instagram, and LinkedIn
• Conceptualize and draft press materials in proper AP format including press releases, media alerts, property listings and comprehensive one-off media kits, when requested.
• Maintain media library including photos and digital content for internal marketing department use, as well as external media usage.
• Remain well-informed of the propertys current news and events as well as market/industry news that may have an impact on property.
• Prepare and manage activity reports and lists.
• Assist the marketing department with preparing and conducting promotions.
• Assist with other departmental needs upon request.

REQUIRED SKILLS AND ABILITIES

• Ability to proof and edit publications for which responsible.
• Ability to review and comprehend all necessary documentation.
• Ability to maintain a positive image for the company.
• Ability to effectively communicate with all levels of team members as well as outside contacts.
• Experience in planning and hosting on-site and off-site events
• Ability to review and comprehend all necessary documentation
• Able to effectively and efficiently move around work area. Confident and self-aware. Can admit to mistakes and learn from them
• Engaging personality with strong interpersonal skills
• Listening and communication skills
• Proven track record of establishing relationships with professionals within the community
• Ability to work flexible hours, including weekends and holidays

EDUCATION AND EXPERIENCE

• Bachelors degree in advertising or related field.
• 1+ years related experience in advertising, communications, event planning, marketing or public relations.
• Strong written and verbal skills are essential.
• Ability to effectively deal with all forms of media.
• Ability to multi-task and stay well organized.
• Ability to thrive in a fast-paced and competitive environment.
• Ability to work nights and weekends.
• Must obtain valid gaming license, where applicable

PHYSICAL REQUIREMENTS & WORKING CONDITIONS

• While performing the duties of this job, the employee is frequently required to sit or stand; walk; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear.
• The employee may be required to lift and/or move up to 50 pounds.
• The employee may be required to work in outside-weather conditions.
• The employee may be required to work long hours, including nights, weekends, and holidays.
• The noise level in the work environment is usually moderate to loud.
• The employee may be exposed to smoke when on the floor of the gaming room.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

WORK WITH US

Churchill Downs Incorporated is an inclusive and fun place to work. We celebrate unique approaches and points of view. We believe diversity is a mindset that drives excellence. Were always learning, evolving and growing. We innovate through mutual respect of ideas and collaboration. This allows us to build a common language that inspires our team members and propels us toward the achievement of our vision.

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